The Omokoroa Coastal Challenge was born out of a fundraising event originally designed to help with the creation of the Omokoroa Skate Path.
Now an annual event, the organising team need to create a professional persona to help market and build the event.
It was important to keep the new business "local" so Run Omok as a name (combining the event and the location) was a no-brainer
The Omokoroa Coastal Challenge still runs annually, and is one of the highlights of the Western Bay of Plenty running calendar.
